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Why I’m Not Building a Personal Brand
This post explores why Katâlepsāra is not a personal brand, framing it instead as a living intellectual system and epistemic engine. It emphasizes the value of documenting thought, building clarity, and cultivating insight over pursuing followers, virality, or monetization. It also outlines the audiences served—lifelong learners, systems thinkers, digital minimalists, and experimentalists—and clarifies what the project is and isn’t.